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Because our country's western heritage epitomizes the qualities Americans hold in high regard: rugged individualism, freedom, honesty, patriotism and pride of achievement, deep in the heart of most Americans there is a place reserved for thoughts of “wide open spaces” and the American Cowboy.  The traditional image of the cowboy is a bovine babysitter positioned on horseback or around a campfire. He believed his word was his bond and his reputation was built upon the quality of his work. Today's cowboy is anyone, rural and urban, regardless of race, creed, color, sex or background, who believes that character counts.
Using a Western theme and highlighting the American Cowboy’s traits, Cowboys and Kids engages our audience through visual, auditory, and hands-on teaching methods. By using these different tools we are able to meet the needs of the students’ different leaning styles and maintain their interest throughout the presentation. In addition, both of our 45 minute REACh assemblies touch on areas required in the states’ curriculum; math skills, vocabulary, memory recall, and more.  Featuring patriotism, western heritage, and the cowboy lifestyle this assembly teaches students to “Cowboy Up” against the dangers of drugs and gangs. “Cowboy Up” is a term popular in Western arenas around the country encouraging people to be strong and tough. In this case it is used to teach the students to stick to the cowboy ideals and make good choices in life – saying no to drugs and gangs and yes to building self-esteem.
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